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Item Think About It: Promoting Physical Activity With a Mobile App With a Theory-Based ApproachAutores: Besoain Pino, Felipe Andrés; Gallardo Cuadra, Ismael EnriqueCurrently, people’s highly busy lifestyles and sedentary behavior contribute negatively to multiple health factors. During the COVID-19 pandemic, the different sanitary measures, such as limited mobility and the closing of gyms and sports centers, have contributed to limited physical activity. In this context, there are several apps to enhance physical activity across all mobile stores with an emphasis on mobile sensing. However, the use of a formal theory incorporated into the app development and interventions is less evident. A theory-based approach contributes to understanding the reasons and situations in which an intervention strategy can have an impact. The present work considers the Elaboration Likelihood Model (ELM), which addresses persuasion and attitude change. Can we develop a persuasive app that promotes physical activity based on contemporary attitudes and behavioral change theories? We developed a mobile application for Android OS. Then, 63 participants tested it, and were encouraged to think of ideas or arguments in favor of doing physical activity in a high elaboration task. A mediation analysis was done, with results showing that attitudes partially mediate the association between thought and physical activity. Participants’ thoughts were seen to be positively correlated with their attitudes; and, in turn, participants’ attitudes were correlated with their behavioral intention (to do physical activity). This suggests that a theory-based approach for the active production of biased beliefs is effective when designing an app that encourages positive attitudes toward physical activity.Item Developing 360° Virtual Tours for Promoting Tourism in Natural Parks in ChileAutores: Stappung González, Yazmina Soledad; Aliaga Vergara, Camila Elena; Cartes Sanhueza, Jorge Andrés; Jego Mendoza, Liza Eliana; Reyes Suárez, José Antonio; Barriga Richards, Nicolás Arturo; Besoain Pino, Felipe AndrésIn recent years, the tourism industry has undergone substantial transformations, integrating new technology to lead to a new era termed Tourism 4.0. These innovations enhance the customer’s travel experience. An emerging trend in travel technology is the application of virtual and augmented reality, facilitating virtual tours that allow tourists to explore destinations without physically being there. We present the experience of developing 360° virtual tours for reserves and natural parks across the four provinces of the Maule Region in Chile including information, 360° images and videos, as well as several other interactions. A descriptive and correlational analysis was carried out with a total of 147 participants that evaluated the virtual tour, showing a positive correlation between the perceived attractiveness of the 360° experience and behavioral intention. Participants had an overall positive perception of the virtual experience; they found it involving and attractive, felt immersed in the environment, and were able to make decisions and interact with static and dynamic objects. The contributions of the present work are as follows: the process and what has been learned and can be recommended based on the experience for developing 360° virtual tours, combining dynamic and stationary elements in 360° in a virtual experience, and the results of an exploratory study that present the interaction with and user perceptions of the virtual environment.